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6 Things about "Complete the Outfit" All Ecommerce Product Managers need to know
If you're an ecommerce product manager for a fashion retailer, if you haven't considered implementing "complete the outfit" technology yet, there are a number of reasons you might need to put this up at the top of your to-do list.

"Complete the outfit" technology is being adopted by more and more businesses and if you're not on-board with this revolutionary sales technique, you are literally missing out on increased sales and revenue.

This technology works by providing a more personalized experience to your customers, letting them visualize how an item of fashion apparel they have selected could be worn with other items that you have for sale in your store. For example, if someone has selected a top you can show them what skirt it could be paired with, or jeans, pants, shoes, bags, earrings and other accessories to create an entire stylish outfit.

The software can also make suggestions based on a customer's purchase history, preferences and recently viewed products.
"Complete the outfit" technology is being adopted by more and more businesses and if you're not on-board with this revolutionary sales technique, you are literally missing out on increased sales and revenue.
1. You can show your product off without having expensive modeling shoots
You don't need to hire models to participate in a long and expensive fashion shoot in order to showcase all of your inventory. With "complete the look" technology solutions, images that are in your catalogue can be grouped together on a customer's screen instantly.

An algorithm populates the information using artificial intelligence to generate hundreds of different entire outfits that could be created by shopping at your store by purchasing additional items
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2. It helps to create an in-store experience online
When a customer shops at a bricks-and-mortar store, they are much more likely to look at additional items while they are there to complete their look – or to have additional items suggested to them by a sales associate.

Traditional online shopping doesn't lend itself to this type of more personalized experience – but "complete the outfit" technology is a great way to bring back this kind of selling.
3. Increase sales and profits
Why sell one item when you can sell two, three, four or more? You make a bigger profit when you sell a $200 outfit vs. selling only a $40 top… and if your customers enjoyed the experience of shopping with you, they are much more likely to recommend you to others and to return and purchase more in the future.
4. It can be like a personal stylist
As the "complete the outfit" technology solution can be configured to respond to an individual customer's preferences and tastes, the outfits generated can be like having a personal stylist they consult… without having to leave their house or office. This personalized touch is often touted by traditional bricks-and-mortar retailers as an incentive to shop with them over online.

5. Make your own marketing easier
You can actually create entire outfits you can then publish elsewhere, such as social media, or your marketing and sales emails with ease – showcasing your products with minimal effort and again, without the expense of a fashion shoot.
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6. Gather more powerful data
When you offer entire outfits to customers you can start to see trends of what items sell really well together and what items don't. This lets you fine-tune your AI offerings to customers to maximize sales.
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